Actively regulating face-to-face


The Public Fundraising Regulatory Association (PFRA) was established by charities in 2007 as a national body to provide trust and confidence in public fundraising through effective regulation. PFRA actively regulates all face-to-face fundraising in New Zealand.

Face-to-face fundraising raises ongoing, regular donations (usually by direct debit or credit card) from donors through street or door to door fundraising, or charity street trading.

In 2020, over 72,000 New Zealanders chose to sign up to regularly support a charity and over $61 million was received by charities via face-to-face fundraising. Over the last 10 years, more than 722,000 people have signed up, and over $515 million has been received by their chosen causes through this type of fundraising

35 charities and suppliers operate within the PFRA. Any organisation conducting face-to-face fundraising in New Zealand should be a member of the PFRA.

All members sign up to a strict code of conduct called the PFRA Face to Face Fundraising Code of Conduct or the Standard of Charity Street Trading. All Supplier members are accredited .

The PFRA works closely with the Government, local councils, business associations, the Fundraising Institute of New Zealand (FINZ) and members, throughout New Zealand to regulate and monitor face-to-face fundraising.