About the PFRA

The Public Fundraising Regulatory Association (PFRA) regulates and monitors face-to-face fundraising in New Zealand. The PFRA was established by charities in 2007 as a national body to provide trust and confidence in public fundraising through effective regulation.

We raise professional and regulatory standards to ensure the long-term sustainability of the industry.

Our Vision

A thriving charitable sector, funded by long-term sustainable public fundraising.

Our Purpose
To build public trust and confidence in members' fundraising activities through regulatory solutions, founded and motivated by best practice standards and industry sustainability.

Our Values

Fair - regulation should be fair and transparent

Accountable - members should be accountable for their activities and actions

Sustainable - programmes should create a sustainable outcome for everyone

Impactful - fundraising should create a positive difference


The PFRA works closely with local councils throughout New Zealand to co-ordinate face-to-face fundraising.

This model has been successfully adopted in other countries around the world such as the UK and Australia.


The PFRA is a ‘not for profit’ Incorporated Society of charity members and associate agents who conduct face-to-face fundraising in New Zealand.


Our Board

  • Chris Taylor, Chair (Mental Health Foundation)

  • Damon Woolley, Deputy Chair (Médecins Sans Frontières)

  • Angela Janse van Rensberg (Oxfam Aotearoa)

  • Janice Sturmey (Save the Children NZ)

  • Simon Quirke (UNICEF Aotearoa)

  • Lauren James (Cornucopia)

  • Nadia Steenkamp (Public Outreach)


The PFRA works closely with the Fundraising Institute of New Zealand (FINZ) and PFRA Australia