Introduction to Agency Membership

Fundraising is needed now more than ever.

The Public Fundraising Regulatory Association (PFRA) exist to build public trust and confidence in members' fundraising activities, ensuring that every interaction a charity has through face-to-face fundraising with potential donors is compliant with best-practice standards and supports the sustainability of the industry.

For over 15 years, charity members have been committed to honest and ethical fundraising and the continuous improvement of professional standards and best practice in fundraising. This is shown in their annual accreditation that is designed to verify members compliance and adherence to the PFRA professional standards for Face to Face Fundraising.

All charities and marketing agencies conducting face-to-face fundraising in New Zealand should be members of the PFRA.

Impact of face-to-face fundraising for Charities programmes

$61M

Received by charities via face-to-face fundraising in 2020

$61M

Funds raised for charity members last year

722K

Donors recruited over the past 10 years

$551M

Raised for charities over past 10 years

What is face-to-face fundraising?
The approaches of the best in the industry

Face-to-face fundraising provides individuals with a trusted way to contribute financially to New Zealand charities, allowing them to carry out vital services for local communities across New Zealand and the world while working to solve some of the greatest social, environmental, and global issues.

Face-to-face fundraising is one of the most personal forms of fundraising and is when a fundraiser talks directly to a member of the public either in street, at the front door on in a shopping centre about becoming a regular donator to the charity.

Face-to-face fundraisers inspire the public and enable them to make a real difference in the world.

Why face-to-face fundraising?
You can help charities do more good

Charitable partners and agencies are an important part of supporting charities to recruit long term donors who can provide ongoing funding allowing them to carry out vital services for local communities across New Zealand and the world.

Many of the donors who sign up to support a charity after meeting a face-to-face fundraiser go on to support the charity for years, helping to transform communities at home and around the world.

Face-to-face fundraising is one of the most cost-effective ways for charities to raise ongoing funds.

It is one of the most effective ways to increase awareness about your charities work and raise much-needed funds for your programmes and beneficiaries. It's also a great way of letting the public know about what you're doing and how they can help.

Face-to-face fundraising provides charities with the certainty of funding and enables them to carry out vital services for local communities across New Zealand and to work to solve some of the greatest global issues.

Why Cornucopia supports Charities

The Public Fundraising Regulatory Association (PFRA) has been instrumental in the growth of face-to-face fundraising in New Zealand and, in my opinion, is the most important organisation in ensuring long-term sustainability of this incredibly effective fundraising method.

Cornucopia NZ was fortunate to be an early entrant in the New Zealand market, commencing face-to-face fundraising in 2003. As the popularity of face-to-face fundraising grew in the mid-late 2000s, particularly following the Global Financial Crisis (GFC) where charities were negatively impacted by decreased government, corporate and event funding, it was critical that an independent body could represent this specialised form of fundraising.

With increasing public awareness, establishing and managing a formal regulatory framework was essential to protect the interests of charities, the public and the agencies alike. The leadership shown by the PFRA, from their commencement in 2007, has been one of openness, inclusion and collaboration which has created a fundraising community working together to ensure professionalism, respect and trust.

With millions of dollars already raised for incredible local, national and international charities via face-to-face-fundraising in NZ, I believe the PFRA will always hold a position at the centre of governance and excellence for charity and agency members to continue to ensure this positive impact for many decades to come.

Ross Howe, Managing Director - Cornucopia New Zealand

Our approach to regulation

In our approach to regulation we collaborate with members, local councils, business associations and government. We do this to protect the long term sustainability of public fundraising.

Regulate Face-to-Face Fundraising Set professional standards We set the Code of Conduct for Face to Face Fundraising and Charity Street Trading that members adhere to. Inform & educate We collaborate with industry experts to deliver fit-for-purpose resources that create sustainable fundraising outcomes, providing public with trust and confidence in charity fundraising.  Member accreditation We check members adherence to the Code of Conduct and that industry best practice standards are demonstrated in both policy 
and practice. Monitor & promote compliance We monitor and promote high standards of fundraiser compliance to the Code of Conduct, and ensure fundraising sites are fairly rosters and rested. Inquire & investigate We thoroughly investigate and manage complaints from public, 
site managers, members, and fundraisers through our 
complaints process. Accountability We hold members accountable for breaches to the Code of Conduct by issuing fines, penalties, and de-registration for serious misconduct. Set the professional standards Make sure guidelines are followed for Face-to-Face Fundraising and Charity Street Trading Codes of Conduct and rule books. Inform & educate We collaborate with industry expertise to deliver fit-for-purpose and accessible resources that strengthen fundraising programmes and provide the public with trust & confidence in charity fundraising. Member accreditation Demonstrates members adherence to the Code of Conduct and industry best practice standards and provides evidence of how polices are used in practice. Monitor & promote compliance Ensure sites are fairly rostered and rested through location management. High standards of fundraiser compliance to the Code of Conduct. Inquire & investigate Thoroughly investigate and manage complaints from public, site managers, members, and fundraisers. Accountability Hold members accountable for misconduct and breaches by issuing fines, penalties, and de-registration for serious misconduct. Regulate Face-to-Face Fundraising
What is a regular donation?

A regular donation is a gift you give to a charity either monthly or every four weeks. The amount of your regular donation is up to you, and the gift is set up as a direct debit payment from your bank account or credit card.

Agency FAQs

  • Why do charities do face-to-face fundraising?

    Face to face fundraising is one of the most cost-effective ways that charities can gain substantial support for the important work they do. 

  • What is face-to-face fundraising?

    Face-to-face fundraising is when a fundraiser talks directly to a member of the public either in the street, at the front door on in a shopping centre about becoming a regular donator to the charity.

  • What is a Regular Donation?

    A regular donation is a gift you give to a charity either monthly or every four weeks. The amount of your regular donation is up to you, and the gift is set up as a direct debit/ credit card payment from your bank account.

Interested in becoming a member?

To become a member of the PFRA, charitable partners and agencies must agree to abide by and uphold the terms and conditions of the Constitution, Membership Agreement, and Code of Conduct.

And do so in accordance with best practice and excellent professional standards, and in a manner that will enhance public trust and confidence in New Zealand charities and be conducive to the long-term sustainability of face-to-face fundraising in New Zealand.

To find out more, contact us today.